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THE DEATH OF A SALESMAN
I remember when I watched this iconic play by Arthur Miller. I was just embarking on a career in sales and it thoroughly scared and depressed me. It’s a story about Willy Loman; a traveling salesman...
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The Death of a Brand As We Know It
In August I wrote a short article about The Death of a Salesman. I now refer to it as my obituary as a former CMO of many fine companies I had the privilege to work with. I’ve never claimed I’m an easy...
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SIT DOWN, SHUT UP & BLOG
I live in Minnesota, where neighbors judge your “manliness” not by the car you drive, or by the clothes you wear, but by the size of your snow blower. So what does this have to do about blogs, I’ll...
View ArticleMAD MONEY for MAD MEN
Most marketers may know the proverbial saying from John Wannamaker—the father of modern advertising: “I know 50% of my advertising dollars are wasted, I just don’t know which 50%”? I’m writing this...
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Brandvertising
Defining Your Brand I have to admit this is a really boring headline! It’s been used so often that probably no one even reads articles with headlines like this. I hope in this case that is not true,...
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